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6min chapter
Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies
BOSSY
PR Fails and Strategic Portrayals
Exploring major PR disasters by Burger King and Dove due to racial insensitivity, emphasizing the importance of diversity & sensitivity training in advertising. The chapter also delves into how public figures strategically shape their image for promotion.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode