Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies
BOSSY
00:00
Strategic Villainy: Building a Bold Persona for Success
The chapter explores the strategic behavior of a prominent character from a TV show who embraces the role of a villain to stand out in a competitive market. It discusses how this intentional positioning as a controversial figure helps attract attention, sponsorships, and potentially lucrative brand partnerships. Through examples and analysis, the conversation highlights the power of embracing controversy and bold personas in personal branding for increased visibility and success.
Transcript
Play full episode
