This Week in Startups E997: HubSpot CEO & Co-founder Brian Halligan shares insights on the origin of inbound marketing, how The Grateful Dead inspired HubSpot, importance of customer experience, managing employees in the Glassdoor Era & more
Nov 5, 2019
Brian Halligan, Co-founder and CEO of HubSpot, dives into the wisdom garnered from scaling a leading inbound marketing platform. He shares how The Grateful Dead influenced HubSpot’s philosophy on customer experience and innovative marketing strategies. Halligan also reflects on evolving leadership strategies and managing a diverse workforce in the Glassdoor Era. He emphasizes the transformative power of introversion in tech and offers insights into creating exquisite customer interactions that drive success.
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Delegate and Hire
- Hire well and delegate as your startup scales.
- Your early strengths can become weaknesses as you grow past 100 employees.
Grateful Dead and Inbound Marketing
- The Grateful Dead's fan-centric approach, allowing recording and sharing of their concerts, was an early form of inbound marketing.
- This fostered a community, spread their music, and attracted new fans organically.
Concert Recording
- The Grateful Dead allowed fans to record and distribute their concerts, unlike other bands like the Rolling Stones.
- This encouraged sharing and word-of-mouth marketing.