E997: HubSpot CEO & Co-founder Brian Halligan shares insights on the origin of inbound marketing, how The Grateful Dead inspired HubSpot, importance of customer experience, managing employees in the Glassdoor Era & more
This Week in Startups
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Intro
This chapter explores the origins of inbound marketing and its philosophical connections to The Grateful Dead, highlighting the significance of customer experience. It also provides insights into employee management and chronicles the entrepreneurial journey of a successful Boston startup.
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