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3min chapter
E997: HubSpot CEO & Co-founder Brian Halligan shares insights on the origin of inbound marketing, how The Grateful Dead inspired HubSpot, importance of customer experience, managing employees in the Glassdoor Era & more
This Week in Startups
Community and Marketing Lessons from the Grateful Dead
This chapter explores the Grateful Dead's unique approach to building a passionate community among fans, highlighting their early use of viral marketing strategies. It also features a sponsorship message for Walker Corporate Law, emphasizing their expertise in legal services for startups.
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