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Introduction to our “Planning for Effective Outcomes" series

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Oct 11, 2022
41:57
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1
Introduction
00:00 • 3min
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2
Can Lions - The Effectiveness Code
02:52 • 3min
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3
Work Is the Authority in Marketing Effectiveness
05:44 • 4min
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4
What Should We Expect From a Client Brief or Agency Brief?
10:00 • 3min
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5
How to Write and Present Effective Briefs
12:59 • 5min
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6
The Importance of Getting Thinking Right
17:45 • 2min
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7
Creative Briefs - A Leaping Off Point
19:27 • 5min
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8
The Real Art of Great Planning Is Having Hard Conversations With Creatives
24:39 • 3min
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9
Creating Work That Works That's Episode Four
27:09 • 3min
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10
Creative Commitment and Efficacy
29:55 • 3min
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11
The Importance of the Creative Idea
33:12 • 2min
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12
Share a Coke Is a Good Example of a Share a Coke
34:53 • 5min
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13
What's Next in Effectiveness?
39:31 • 2min
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James Hurman and I talk about each of the 6 upcoming episodes and what you can expect from each guest. The series is brought to you by our friends at WARC.

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