

Introduction to our “Planning for Effective Outcomes" series
38 snips Oct 11, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
Can Lions - The Effectiveness Code
02:52 • 3min
Work Is the Authority in Marketing Effectiveness
05:44 • 4min
What Should We Expect From a Client Brief or Agency Brief?
10:00 • 3min
How to Write and Present Effective Briefs
12:59 • 5min
The Importance of Getting Thinking Right
17:45 • 2min
Creative Briefs - A Leaping Off Point
19:27 • 5min
The Real Art of Great Planning Is Having Hard Conversations With Creatives
24:39 • 3min
Creating Work That Works That's Episode Four
27:09 • 3min
Creative Commitment and Efficacy
29:55 • 3min
The Importance of the Creative Idea
33:12 • 2min
Share a Coke Is a Good Example of a Share a Coke
34:53 • 5min
What's Next in Effectiveness?
39:31 • 2min