Work Is the Authority in Marketing Effectiveness

James Herman: Only about 20% of marketers are actually clear on what their objectives are to begin with. The other thing that is really important about being clear on objectives is so often and you know everyone out there who works in an agency or marketing department will relate to this, David says. So one of the great things about sitting in pictures very clearly before the brief is delivered was socializing those objectives around the organization. And so we can, you know, give the agency a fighting chance of actually doing that.