What Should We Expect From a Client Brief or Agency Brief?

One of the muddy issues that's not fully clear to me and maybe we'll get a little bit more clarity on it when we get into these individual episodes is understanding who's responsible for marketing strategy at the, at the high level. The client should be bringing in real clarity around what the business objectives are for this campaign. And then they should be leading leading on the planners in their agency to say to help define how should we get there.