How to Write and Present Effective Briefs

The second episode in the series, it was going to be Julian Cole, and he's going to be talking about how to write and present effective briefs. In that conversation, we're going to be driving the distinction between client brief and sort of creative brief,. The fact that they have very different audiences, and how to write them in an effective way. What I'd really learned because I spent a couple of years as a creative person I was a copywriter for a two-year period.