Share a Coke Is a Good Example of a Share a Coke

Dava: We have a tendency as a marketing and advertising community to do wildly effective work and then just consign it to history, move on and start again. I use the example of share a coke was a promotion that was originally conceived in Australia by Ogilvy for Coca Cola. They noticed how effective that was and they said, okay, how can we keep this going? Dava: Snickers has got where you when you're with real beauty platforms are these ideas or powerful campaigns never set out to be run but let's keep doing it.