Wer hat das freigegeben? - Till Oyen - Radikant

In "Seducing the Subconscious," Robert Heath delves into the psychology of consumer behavior, emphasizing the role of subconscious processes in decision-making. He challenges traditional marketing approaches that rely solely on conscious reasoning, highlighting the importance of understanding emotional responses and implicit associations. Heath's work provides valuable insights into how brands can effectively communicate with consumers on a subconscious level, influencing their preferences and choices. The book explores various techniques for tapping into the subconscious mind, including the use of imagery, storytelling, and sensory experiences. Ultimately, Heath advocates for a more holistic approach to marketing that integrates both rational and emotional appeals.