#54141
Mentioned in 2 episodes
Seducing the subconscious
Book • 2012
In "Seducing the Subconscious," Robert Heath delves into the psychology of consumer behavior, emphasizing the role of subconscious processes in decision-making.
He challenges traditional marketing approaches that rely solely on conscious reasoning, highlighting the importance of understanding emotional responses and implicit associations.
Heath's work provides valuable insights into how brands can effectively communicate with consumers on a subconscious level, influencing their preferences and choices.
The book explores various techniques for tapping into the subconscious mind, including the use of imagery, storytelling, and sensory experiences.
Ultimately, Heath advocates for a more holistic approach to marketing that integrates both rational and emotional appeals.
He challenges traditional marketing approaches that rely solely on conscious reasoning, highlighting the importance of understanding emotional responses and implicit associations.
Heath's work provides valuable insights into how brands can effectively communicate with consumers on a subconscious level, influencing their preferences and choices.
The book explores various techniques for tapping into the subconscious mind, including the use of imagery, storytelling, and sensory experiences.
Ultimately, Heath advocates for a more holistic approach to marketing that integrates both rational and emotional appeals.
Mentioned by
Mentioned in 2 episodes
Von Olaf Hartmann in den Shownotes erwähnt, als Buch über die Psychologie der emotionalen Beeinflussung in der Werbung.
Wer hat das freigegeben? - Till Oyen - Radikant
Aanbevolen door Tom van Bommel als een psychologisch boek over reclame-effectiviteit en de invloed van aandacht.
#138 De Beste Neuromarketing Insights uit 2024
