JUST Branding S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan
6 snips
Jun 8, 2020 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
Personality Brand Archetypes
03:19 • 5min
How to Create an Audience Persona
08:12 • 2min
How to Create a Personality for Your Business
10:38 • 4min
The Benefits of Using Archetypes in Business
14:22 • 3min
The Hero's Journey
17:17 • 2min
The Psychology of the Collective Unconscious
19:44 • 3min
How to Be More Relatable in Your Business
22:25 • 3min
The Differences Between Customer Personas and Archetypes
25:12 • 2min
How to Use a Personality to Differ Yourself in a Market Full of the Same Personality
26:42 • 5min
How to Be the Yoda of the Industry
32:09 • 3min
How to Use Archetypes to Build a Successful Brand Identity
34:40 • 4min
The Future of Brand Personas
38:59 • 3min