JUST Branding

S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan

Jun 8, 2020

41:58

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Highlights

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Episode notes

Connecting archetypes with characters and brands: a useful tool for designers

00:24

Introduction

3min

Personality Brand Archetypes

5min

How to Create an Audience Persona

2min

How to Create a Personality for Your Business

4min

The Benefits of Using Archetypes in Business

3min

The Hero's Journey

2min

The Psychology of the Collective Unconscious

3min

How to Be More Relatable in Your Business

3min

The Differences Between Customer Personas and Archetypes

2min

10.

How to Use a Personality to Differ Yourself in a Market Full of the Same Personality

5min

11.

How to Be the Yoda of the Industry

3min

12.

How to Use Archetypes to Build a Successful Brand Identity

4min

13.

The Future of Brand Personas

3min

Stephen Houraghan joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.

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