The Future of Brand Personas

Stephen Colbert: Ask, ask questions of your fictional brand. What's your view on the market? What do you believe about Donald Trump? You know, stuff like that. And that's how a brand personality really comes to life beyond the archetype and beyond cherry picking characteristics. He says we're in a transition at the moment where brands are becoming more human every single day. Stephen Colbert: Big brands are trying to be smaller brands just so that they can relate on a human level.