The Benefits of Using Archetypes in Business

Using archetypes is particularly high, has a high value when you're working with a client. I found that such people absolutely love that because what it brings is alignment. But as you say, that's just the basics. That's just the framework. And then got to go further before we go further and, and, you know, quiz you about adding some depth. If you could just give us like maybe a couple of examples of, of an archetype and then how maybe a famous brand or something that we might understand so that people can kind of connect the theory with something practical. Yeah, absolutely. So, so the, the 12 archetypes. Let's see, I'm going