How to Create a Personality for Your Business

When it comes to personal branding, there is a personality already there. It's just a case of pulling at those characteristics and matching them to those audience and accentuating those. So that's the audience persona. Well, how do you make the connection from the audience persona to the brand persona? How is that connection made? Yeah, so we want to create a personality now just as, you know, just for a bit of perspective here.