How to Be the Yoda of the Industry

The sage is a good personality to kind of represent an appeal to who that audience is. So it's looking past the core desire to who that person really is. And I think anything that's going to open people up emotionally around their business is a really positive thing. Although they don't do it like almost like what you were saying, you don't kind of just go in and share. You need to build that trust and that takes that taking effort.