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S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan

JUST Branding

CHAPTER

How to Be More Relatable in Your Business

Big brands such as Nike, they're trying to come across like smaller brands. They believe that smaller brands have this advantage over them and that they can be more personal. So when it comes to a small brand, how are you presenting the copy on your website? And then how are you connecting with your audience through social media? What stories are you telling? These are all really, really important considerations, whether you're a big brand orWhether you're a small brand. It's across the board. Your audience is human at the end of the day. Whether your revenue is in the billions or, you know, in the hundreds of thousands or in the thousands, your audience is a person

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