In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom.

“We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.”

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Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

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Timestamp:

00:00:34 - 2 Wins and a Challenge 

00:06:21 - Get to Know Shiv Gupta and His Goal for the Year 

00:10:54 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1)

00:17:21 -  ACR Being the Next Privacy Concern

00:22:19 -  Would OEMs use the ACR data to customise what we see on TV?

00:23:34 -  Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2)

00:26:43 - Defining Acronyms 

00:28:42 - Fragmentation Problems 

00:36:48 - Where does the Inventory for CTV come from?

00:41:55 - Words of Wisdom

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Guest Information:

• Shiv Gupta
  • LinkedIn | Twitter
• U of Digital
  • Website | LinkedIn | Newsletter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
  • Website | LinkedIn | Twitter | The Reach & Frequency Course
  • Programmatic Digest - Youtube | LinkedIn | Instagram
• Alexa Gabrielle Ramos - Podcast Editor
  • Instagram | Website | LinkedIn 
• S and S Creative Media - Podcast and Media Manager
  • Instagram | Website | LinkedIn

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