The Programmatic Digest
128. Latest CTV/OTT Update with Shiv Gupta
Jun 27, 2023
Shiv Gupta, digital marketing expert, joins the show to discuss significant developments in audience fragmentation, streaming, and the latest CTV/OTT updates. They address questions from the community and share valuable insights. Topics include privacy concerns in CTV/OTT advertising, training programs for future marketers, and the fragmentation of CTV compared to third-party cookies.
44:06
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- CTV measurement is evolving with the decline of Nielsen and the rise of alternative providers, leading to the use of new currencies and measurement providers for accurate audience guarantees.
- Streaming apps like Hulu, Disney+, and Netflix are adopting multiple monetization models, blurring the lines between SVOD, AVOD, TVOD, and FAST, which may result in future consolidation and aggregation of apps.
Deep dives
Measurement in CTV and the shift away from Nielsen
CTV measurement has undergone a significant transformation with the decline of Nielsen and the rise of alternative measurement providers such as I-Spot and Data Plus Math. Advertisers are moving towards using new currencies and measurement providers to ensure accurate audience guarantees in the upfronts.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
