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128. Latest CTV/OTT Update with Shiv Gupta

The Programmatic Digest

CHAPTER

The Fragmentation of CTV and its Comparison to Third-Party Cookies

This chapter discusses the fragmentation of CTV and compares it to the fragmentation of third-party cookies in the past. The speakers talk about how new wall gardens measure audience performance and give data back to advertisers. They also mention the challenges of managing multiple deals instead of one big deal in the streaming world.

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