128. Latest CTV/OTT Update with Shiv Gupta
The Programmatic Digest
Introduction
The hosts welcome the guest speaker and engage in a discussion about their professional and personal wins, as well as a challenge they are facing with a customer due to new leadership. The chapter ends with a humorous comment about the challenging situation.
In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom.
“We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.”
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Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
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Timestamp:
00:00:34 - 2 Wins and a Challenge
00:06:21 - Get to Know Shiv Gupta and His Goal for the Year
00:10:54 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1)
00:17:21 - ACR Being the Next Privacy Concern
00:22:19 - Would OEMs use the ACR data to customise what we see on TV?
00:23:34 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2)
00:26:43 - Defining Acronyms
00:28:42 - Fragmentation Problems
00:36:48 - Where does the Inventory for CTV come from?
00:41:55 - Words of Wisdom
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
- Shiv Gupta
- U of Digital
Meet Our Team:
- Hélène Parker - Chief Programmatic Coach
- Alexa Gabrielle Ramos - Podcast Editor
- S and S Creative Media - Podcast and Media Manager
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