Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, shares his visionary insights on the future of programmatic advertising. He encourages the industry to embrace AI's potential to enhance creativity and efficiency. Thompson highlights the crucial need for ongoing training across all levels to remain relevant in a rapidly evolving landscape. He delves into the concept of 'agentic AI' and its capacity to transform brand storytelling and consumer engagement, emphasizing the necessity of measuring attention and innovating strategies for success.

Feel Free to Check out YouTube version here: https://youtu.be/fdUQVGYdS-0   Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #3, we are focusing on: - Translating data into words everyone on the team understand - writing an analysis Join this workshop if you are looking to get a straight answer for: ✅ Spending hours creating campaign reports that only scratch the surface, leaving you and your clients unsure of actionable next steps? ✅ Frustrated by the lack of clarity in identifying which campaign metrics actually matter for optimization and future planning Check out what workshop 3 will be all about in this 3mins video below and sign up! https://lnkd.in/gdwgn6sa This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds.   Workshop Highlights:  Workshop 1: Pre-Campaign Launch  📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors.   Workshop 2: Campaign Optimization   📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy.   Workshop 3: Reporting & Analysis (preview here)  📅 January 23, 2025 | 12 PM ET | 60-90 min Turn data into compelling stories and actionable insights for clients. Check out what workshop 3 will be all about in this 3mins message below and sign up here: https://programmaticdigest14822.activehosted.com/f/34   You can also find out more information about this on: https://programmaticdigest14822.ac-page.com/3partworkshop    As always feel free to reach out to us with any questions or collab ideas:  https://www.heleneparker.com/workshop/   Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true  programmatic #adtech

Feel Free to Check out YouTube version here:  https://www.youtube.com/watch?v=a55qWDSYxrU Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #2, we are focusing on: - Defining optimization levers, as in the video - Understanding how to optimize if you only had 15 mins or less - Walking through a LIVE excel that look like your DSP report to help you navigate the data, thanks to our sponsor Digital Culture Group, LLC Join this workshop on Thursday January 16th, if you are looking to get a straight answer for: ✅ What do I look at to get started? ✅How Do I make changes? Check out what workshop 2 will be all about in this 3mins video below and sign up! https://lnkd.in/gdwgn6sa This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds.   Workshop Highlights:  Workshop 1: Pre-Campaign Launch  📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors.   Workshop 2: Campaign Optimization (preview here)   📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy.   Workshop 3: Reporting & Analysis  📅 January 23, 2025 | 12 PM ET | 60-90 min T urn data into compelling stories and actionable insights for clients. Check out what workshop 1 will be all about in this 90 sec video below and sign up here: https://programmaticdigest14822.activehosted.com/f/34   You can also find out more information about this on: https://programmaticdigest14822.ac-page.com/3partworkshop    As always feel free to reach out to us with any questions or collab ideas:  https://www.heleneparker.com/workshop/   Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true  programmatic #adtech

Join Iesha White, founder of Multitudes Marketing, as she breaks down the complexities of digital advertising. Discover how pre-bid filters and private marketplace deals can optimize your strategies. Iesha dives into the pitfalls of these filters, highlighting issues like mismatched content categories and the effects of outdated data. She stresses the importance of thorough partner evaluation and communication for brand safety. This insightful session is packed with actionable tips to enhance your programmatic success!

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:02) Traditional vs. Programmatic TV Strategy (11:06) Defining Premium Content and Direct Partnerships (19:16) CTV OTT Best Practices (26:16) Staying Curious in Programmatic Advertising New Reach and Frequency® program starting Soon! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize  Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist       Meet Our Guest: Haley Wiaz https://www.linkedin.com/in/haleywiaz/ Haley.Wiaz@scale-marketing.com   Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes | LinkedIn Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link    Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment.   Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (0:00) - Who is Helen Lum and What We’re Going To Talk About (05:05) - Measurement Definition (07:57) - Where You Can Apply AppScience (09:49) - How Scalable Is AppScience Data (12:49) - What is Panelless (15:53) - Best Practices in Targeting Culturally Relevant Segments (25:00) - Pros and Cons on In-House Programmatic Campaigns Vs. Manage Campaigns   New Reach and Frequency® program starting Soon! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize  Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist       Meet Our Guest: Helen Lum https://www.linkedin.com/in/helenmlum/  helen@appscience.inc https://www.appscience.ai/  Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes | LinkedIn   Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link    Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Join media veteran John-Paul Burke, founder of Seika Media and former leader at Mindshare and Dennis Publishing, as he dives into the world of programmatic curation. He discusses the powerful impact of curated deals on media strategies and shares a success story from the automotive sector using contextual targeting. John-Paul challenges common industry misconceptions about productivity and highlights the need for wellness and mentorship. The duo also explores the evolving role of AI, emphasizing that human insight remains irreplaceable in campaign optimization.

Stefanie Beach, founder and CEO of SMB Media Consulting, shares insights on transforming digital media strategies. She highlights her firm's evolution into a full-service agency, blending expertise in paid search, SEO, and programmatic advertising. Stefanie champions strategic outsourcing, emphasizing the value of white-label partnerships. She also discusses the role of thorough audits in identifying improvement areas and the importance of documenting achievements. Her focus on client relationships and continuous education offers a roadmap for success in the dynamic marketing landscape.

¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.

Dive into the fascinating world of programmatic advertising! Discover the roles of DSPs, SSPs, and ad servers as they work behind the scenes. Unpack the complexities of cookie mapping versus ID bridging and their importance in tracking user behavior. Learn about audience targeting challenges and how brands optimize their outreach. Innovations like Trade Desk's OpenPath are explored, shedding light on improving ad purchasing in a fragmented landscape. Perfect for anyone wanting to decode the intricate reklam ecosystem!