The Programmatic Digest

In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account teams understanding the ins and outs of a trader's work, as their collaboration is key to ensuring traders can effectively meet their goals and maximize programmatic revenue.   👉 Register now to reserve your spot in our 3 part workshop series and start 2025 strong! https://programmaticdigest14822.activ... See more details on our landing page: https://programmaticdigest14822.ac-pa... We have a waitlist for all the future live training and you can sign up for the waitlist below: https://programmaticdigest14822.ac-pa... Our website is: https://www.heleneparker.com/workshop/

Feel Free to Check out YouTube version here: https://youtu.be/fdUQVGYdS-0   Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #3, we are focusing on: - Translating data into words everyone on the team understand - writing an analysis Join this workshop if you are looking to get a straight answer for: ✅ Spending hours creating campaign reports that only scratch the surface, leaving you and your clients unsure of actionable next steps? ✅ Frustrated by the lack of clarity in identifying which campaign metrics actually matter for optimization and future planning Check out what workshop 3 will be all about in this 3mins video below and sign up! https://lnkd.in/gdwgn6sa This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds.   Workshop Highlights:  Workshop 1: Pre-Campaign Launch  📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors.   Workshop 2: Campaign Optimization   📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy.   Workshop 3: Reporting & Analysis (preview here)  📅 January 23, 2025 | 12 PM ET | 60-90 min Turn data into compelling stories and actionable insights for clients. Check out what workshop 3 will be all about in this 3mins message below and sign up here: https://programmaticdigest14822.activehosted.com/f/34   You can also find out more information about this on: https://programmaticdigest14822.ac-page.com/3partworkshop    As always feel free to reach out to us with any questions or collab ideas:  https://www.heleneparker.com/workshop/   Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true  programmatic #adtech

Feel Free to Check out YouTube version here:  https://www.youtube.com/watch?v=a55qWDSYxrU Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #2, we are focusing on: - Defining optimization levers, as in the video - Understanding how to optimize if you only had 15 mins or less - Walking through a LIVE excel that look like your DSP report to help you navigate the data, thanks to our sponsor Digital Culture Group, LLC Join this workshop on Thursday January 16th, if you are looking to get a straight answer for: ✅ What do I look at to get started? ✅How Do I make changes? Check out what workshop 2 will be all about in this 3mins video below and sign up! https://lnkd.in/gdwgn6sa This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds.   Workshop Highlights:  Workshop 1: Pre-Campaign Launch  📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors.   Workshop 2: Campaign Optimization (preview here)   📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy.   Workshop 3: Reporting & Analysis  📅 January 23, 2025 | 12 PM ET | 60-90 min T urn data into compelling stories and actionable insights for clients. Check out what workshop 1 will be all about in this 90 sec video below and sign up here: https://programmaticdigest14822.activehosted.com/f/34   You can also find out more information about this on: https://programmaticdigest14822.ac-page.com/3partworkshop    As always feel free to reach out to us with any questions or collab ideas:  https://www.heleneparker.com/workshop/   Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true  programmatic #adtech

We are a week away from the first workshop of 3 in our series: Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #1, we are focusing on: - Set up best practices with the help of AdLib: DSP Advertising Made Easy - QA best practices with the support of AtomicAds Join this workshop if you are looking to get a straight answer for: ✅ Why is this taking me this long to set up and why is this error happening? ✅ Can I automate this process in my set up? This workshop is made possible and FREE To you thanks to the two amazing sponsors mentioned above, and Digital Culture Group, LLC which you'll hear more on in Workshop #2. Workshop Highlights: Workshop 1: Pre-Campaign Launch (preview)  📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors.   Workshop 2: Campaign Optimization 📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy.   Workshop 3: Reporting & Analysis  📅 January 23, 2025 | 12 PM ET | 60-90 min T urn data into compelling stories and actionable insights for clients. Check out what workshop 1 will be all about in this 90 sec video below and sign up here: https://programmaticdigest14822.activehosted.com/f/34   You can also find out more information about this on: https://programmaticdigest14822.ac-page.com/3partworkshop    As always feel free to reach out to us with any questions or collab ideas:  https://www.heleneparker.com/workshop/   Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true  programmatic #adtech

If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user.  Too high, and you risk ad fatigue or wasted impressions; too low, and you might miss opportunities to engage a receptive audience.  Analyze performance data to see how current caps impact goals, KPIs, and conversions. This means to pull your report in that sexy excel format and look at the average and even layer in recency if applicable.  For branding campaigns, aim for consistent visibility, while for performance campaigns, focus on striking a balance between engagement and cost-efficiency.  Adjust caps for each line item or placement as needed. This is particularly important when you’re running different tactics such as contextual vs. behavioral, lookalike vs. retargeting, etc.  Remember that a more conservative frequency cap can allow for more unique impressions.    P.S.: Did you sign up for our January workshop yet?  https://programmaticdigest14822.ac-page.com/3partworkshop  

If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP.  Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates.  Ensure that campaigns are on track to meet their goals.  Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance.  Likewise, pinpoint top-performing placements or segments and consider scaling them.  Review any discrepancies between planned and actual delivery to ensure alignment.  Take note of issues like overspending, under-delivery, or unintentional restrictions from pre-bid filters or targeting settings. This step lays the foundation for optimizing and reallocating resources effectively. P.S.: Did you sign up for our January workshop yet?  Bit.ly/jan25workshop 

Join Iesha White, founder of Multitudes Marketing, as she breaks down the complexities of digital advertising. Discover how pre-bid filters and private marketplace deals can optimize your strategies. Iesha dives into the pitfalls of these filters, highlighting issues like mismatched content categories and the effects of outdated data. She stresses the importance of thorough partner evaluation and communication for brand safety. This insightful session is packed with actionable tips to enhance your programmatic success!

Haley Wiaz, Group Director of Digital at Scale Marketing, brings her expertise to the conversation about merging traditional TV advertising with digital programmatic strategies. She dives into the value of premium content and partnerships with platforms like Hulu and Peacock for enhanced campaign reach. Haley highlights the role of Automatic Content Recognition (ACR) in engaging consumers and shares best practices for successful CTV and OTT campaigns, emphasizing brand safety, flexibility, and the need for constant testing to perfect strategies.

What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment.   Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (0:00) - Who is Helen Lum and What We’re Going To Talk About (05:05) - Measurement Definition (07:57) - Where You Can Apply AppScience (09:49) - How Scalable Is AppScience Data (12:49) - What is Panelless (15:53) - Best Practices in Targeting Culturally Relevant Segments (25:00) - Pros and Cons on In-House Programmatic Campaigns Vs. Manage Campaigns   New Reach and Frequency® program starting Soon! Sign Up Here: The 7 Weeks Live Program Learn How To Optimize  Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist       Meet Our Guest: Helen Lum https://www.linkedin.com/in/helenmlum/  helen@appscience.inc https://www.appscience.ai/  Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes | LinkedIn   Training Roadmap Sample Request: https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link    Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Join media veteran John-Paul Burke, founder of Seika Media and former leader at Mindshare and Dennis Publishing, as he dives into the world of programmatic curation. He discusses the powerful impact of curated deals on media strategies and shares a success story from the automotive sector using contextual targeting. John-Paul challenges common industry misconceptions about productivity and highlights the need for wellness and mentorship. The duo also explores the evolving role of AI, emphasizing that human insight remains irreplaceable in campaign optimization.