At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings.  Additional Resource:    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Access the Reach and Frequency™️ course for 30 days for a one time fee of $475 USD! Email us info@heleneparker.com  Interested in training or hiring programmatic ninjas? Book a Free Call   Timestamp: Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guests Information: Grouchy Greg Watkins   LinkedIn | Allhiphop.com  Jaime Schultheis LinkedIn Mebrulin Francisco LinkedIn  Emily Scadden LinkedIn Tom Triscari LinkedIn | Website  Renee Appelle LinkedIn | Dèvon Christopher Johnson  LinkedIn | BOMESI | Support BOMESI HERE    Meet The Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | The Reach and Frequency™️ Course Programmatic Digest  Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host  Programmatic Digest In Espanol  LinkedIN  Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines   Explaining COPPA laws and best practices Brand safety targeting and challenges    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:15 - Jobs in Adtech  00:01:01 - Meet Saray Moray  00:03:15 - Programmatic training is intense  00:05:05 - Building a Programmatic team from scratch 00:07:10 - Challenges in LATAM - Limitation in some platform access  00:10:45 - Understanding the difference between a buy-side trader vs. sell-side adops 00:13:38 - YouTube’s Negative Impact on Youth Targeting  00:15:20 - Explaining COPPA and Best Practices 00:19:30 - Best Practices under COPPA’s laws  00:21:05 -  Challenges with inclusive and exclusive list 00:23:55 - 3 things to remember to be coppa compliant in your targeting  00:27:01 - the importance of having a specialised team player    00:30:05 - Cute interruptions from my co-worker :)  00:31:35 - Saray’s Word of Wisdom  Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Saray Mora Email | LinkedIn | Website  Meet The Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | The Reach and Frequency™️ Course Programmatic Digest  Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host  Programmatic Digest In Espanol  LinkedIN  Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q    

Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo. 

DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: The Future is Diverse  Black owned media is quality media  BOMESI's mission to elevate and educate  Donate finanically and volunteer your expertise DéVon's wisdom  Additional resources mentioned in the interview: Support and Donate Here: https://donorbox.org/support-bomesi-on-givingtuesday   Support Black-owned media platforms! BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision. Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape.    About Us: 💡 Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:15 - Shoutout to Beeler.Tech for putting the Navigator  00:01:45 - Meet DéVon Christopher Johnson  00:02:00 - BLEU LIFE and Its Mission 00:02:15 - Why Was Bombshell By Bleu Created and Its Mission 00:03:10 - the Black Owned Media Equity and Sustainability Institute - BOMESI 00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise 00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men 00:08:45 -  The History of Black Bodies Has Always Been Exploited As A Marketing Tool  00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency 00:16:38 - Lead With Compassion and Be the Ally By Actively Listening  00:19:30 - BOMESI Is Solution Driven 00:22:05 - Check out the BOMESI  Accelerator  Powered by GM 00:24:05 -  The Difference Between Programmatic Selling vs. Buying  00:27:55 - How Do Buyers Know Minority Owned Media  00:30:01 - “We Don’t Have A Diversity / DEI Budget”   00:33:35 - Giving Tuesday Effort - Support HERE    Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: DéVon Christopher Johnson  Email | LinkedIn | Instagram Bleu Life Magazine  Website | Instagram | Subscribe  Bombshell By Bleu  Website | Instagram |  Newsletter  BOMESI LinkedIN | Website | Instagram | BOMESI  Accelerator  Powered by GM Meet The Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | The Reach and Frequency™️ Course Programmatic Digest  Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host of Programmatic Digest In Espanol  LinkedIN    Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q   Support BOMESI and Donate Here: https://donorbox.org/support-bomesi-on-givingtuesday

En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers.  El link de su libro: https://quieroserproductmanager.com/

Iesha White, programmatic media expert, discusses the importance of multicultural targeting in programmatic advertising, including dispelling the myth of brand unsafety. They also highlight the impact of multicultural media on brand bottom lines and address the need for inclusivity and education in advertising campaigns.

Client Spotlight 🌟  Above The Fold 🦄  Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.  They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients.  Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview.  If you are interested in working with the Above The Fold team, feel free to reach out to Julianne Martin, and receive a free media plan to see how programmatic can fit in your marketing/advertising.    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:03:23 - Who is Julianne Martin? 00:08:32 - Who is Jessica Chase? 00:15:54 - The importance of 3rd party education training like the Reach and Frequency™️ 00:18:02 - Importance of working with a Boutique Style Programmatic Agency 00:22:32 - Specialise teams vs. Account based  00:27:11 - Piecing the digital advertising puzzle together from top to low funnel  00:31:02 - The Google Analytics Dance  00:34:22 - The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold 00:36:45 - Julianne’s Successful Case Study of Supplement eCommerce Brands    00:40:41 - Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok)  00:43:21 - Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness 00:45:51 - Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork 00:48:10 - Giving 3 F*cks A Day To Help Keep Your Sanity   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Above The Fold Website | Facebook | LinkedIn | TikTok Jessica Chase | LinkedIn | Book A Call With Jessica Julianne  | LinkedIn | Book A Call With Julianne  Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q    

En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda laboral en el mundo de agencias.   

In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape. Get ready for an illuminating journey into the realm of identity with Adapex by tuning in! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:03:23 - Who is Lindsey Colferai? 00:05:32 - Who is Debra Fleenor? 00:08:57 - Defining Adapex's Mission to a 5 year old 00:13:19 - Defining Adapex's Products to a 5 year old 00:15:54 - What is ‘identity’ from a publisher's perspective? 00:30:22 - Deterministic vs Probabilistic 00:32:52 - How do you see SSP's relationship growing with the industry? 00:40:41 - Word of wisdom from our guests   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz  

💡 This episode is sponsored by Jobsinadtech.com 🌟  Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.  Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.  Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns. Our favorite quote in this interview can be summarized down to “ Don’t buy crap!”   Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.    About Us: Our mission is to teach historically excluded people how to start and grow in programmatic media buying. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We also offer activation support via staff augmentation!  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:00 -  The Jingle You need to Hear: Jobsinadtech.com  00:00:20 - What do laundry and adtech have in common?   00:01:40 - At the beginning there were Ad Networks…  00:03:46 - Then there was an SSP and MySpace 00:06:15 - AdTech happens in Data centres, not in the cloud 00:08:25 - Why isn’t programmatic more sustainable after 20 years?  00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment 00:12:40 - Turning off Fraud and the impact on publisher’s revenue 00:16:35 - BOK on Ads https://bokonads.com/  00:18:54 - PreBid vs. SPO 00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic 00:25:40 - What responsibilities Brands have to Fraud?  00:31:40 - Introducing Climate Shield: Don't' Buy Crap 00:35:40 - Don’t allow resellers! A message for Pubs 00:23:40 - Is there one path more carbon efficient than the other?  00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers 00:45:34 - Ongoing Education, Check out Greenscape from BOKonads 00:48:10 - Lazy Loading on Publishers  00:53:10 - The Inconvenient Truth     💡 This episode is sponsored by Jobsinadtech.com 🌟    Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Brian O’Kelley LinkedIn | BOKonAds Scope3 | Resources  Meet the Co-Host: Manuela Cortes LinkedIn  Carlos Villanueva LinkedIn   About Us: Hélène Parker Consulting LLC - We are actively accepting clients Website | LinkedIn | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram   Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q