The Programmatic Digest

Stefanie Beach, founder and CEO of SMB Media Consulting, shares insights on transforming digital media strategies. She highlights her firm's evolution into a full-service agency, blending expertise in paid search, SEO, and programmatic advertising. Stefanie champions strategic outsourcing, emphasizing the value of white-label partnerships. She also discusses the role of thorough audits in identifying improvement areas and the importance of documenting achievements. Her focus on client relationships and continuous education offers a roadmap for success in the dynamic marketing landscape.

¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️  Thursday July 25th at 10 AM EST  Can’t join Live? No problem, register and you’ll receive the recording to review after   ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert insights and practical guidance. 🦄 Streamline Your DSP Setup: Ten Critical Errors to Eliminate  Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks In this webinar, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your teams 3 Benefits/results to Join: ✅ Maximize ROI: Learn expert strategies to optimize your DSP setup, ensuring you get the most out of your advertising budget. ✅ Avoid Costly Mistakes: Gain insights into common pitfalls and how to avoid them, saving you time and money in the long run. ✅ Enhance Performance: Discover advanced techniques to streamline your processes and improve overall campaign effectiveness, giving you a competitive edge in the market. Register Now: https://epom.com/webinars/dsp-setup-l...   #programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️  Thursday July 25th at 10 AM EST  Can’t join Live? No problem, register and you’ll receive the recording to review after   ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team. Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks   This if for you: 💻You’ve made the same mistake as described in tbe video or almost was this person  💻 Wasted Budget: You’re struggling with inefficient ad spend due to poor DSP setup. 💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns.   💻Complex Setup Process: You find the DSP setup process confusing and time-consuming. 💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance. 💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge. 💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup. 💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes. 💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance. Register Now: https://epom.com/webinars/dsp-setup-l...   #programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

Dive into the fascinating world of programmatic advertising! Discover the roles of DSPs, SSPs, and ad servers as they work behind the scenes. Unpack the complexities of cookie mapping versus ID bridging and their importance in tracking user behavior. Learn about audience targeting challenges and how brands optimize their outreach. Innovations like Trade Desk's OpenPath are explored, shedding light on improving ad purchasing in a fragmented landscape. Perfect for anyone wanting to decode the intricate reklam ecosystem!

Explore the world of programmatic curation and Supply Path Optimization (SPO) while discovering the value of private deals. Learn how curated packages are changing transparency and audience reach in advertising. Unpack the importance of strategic decision-making and the rise of boutique agencies attracting major brands. Gain insights on cultivating supply partner relationships and optimizing buyer strategies for growth.

......Adalytic's report..... The revelations from Adalytics' March report  are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization.  To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/  https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/  https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/  https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (00:02) - Understanding Forbes' MFA Practices (11:17) - Implications of MFA in Ad Tech (19:08) - Trust and Verify in Advertising Strategy (31:32) - Cut the Fluff, Show Results (36:48) - Strategic Partnership for Efficient Decision Making   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz    Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad.  ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/ Conoce más sobre Helene Parker: https://www.heleneparker.com/ Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/  

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines. So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes!  To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/  https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/  https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/  https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (00:03 - 00:28) Arbitrage vs. Advertising (04:08 - 05:41) Understanding MFA Websites and KPIs (06:53 - 08:51) High Ad Density and MFA Sites (11:32 - 13:10) Website Analysis and Verification Tools (19:08 - 21:02) Inefficiencies in Digital Advertising Industry (21:09 - 24:44) Ad Placement on MFA Websites (25:53 - 28:36) Maximizing Efficiency With AI Tools (36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT  (44:33 - 45:01) Chrome Extensions for Industry Knowledge   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz     Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches.    To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (00:18 - 00:48) Agency World Dos and Don'ts  (06:18 - 07:01) Agency Challenges and Solutions  (10:11 - 11:50) Optimizing Agency Platform Efficiency   (14:29 - 15:33) Streamlining Data Automation for Efficiency   (18:23 - 19:18) Flexible Trial Periods for Growing Companies  (29:02 - 30:04) Barriers to in-House Hiring and Training    (33:47 - 35:33) Humanizing Sales Relationships  (39:33 - 40:37) Honesty and Transparency in Sales   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz     Meet Our Guest: Sergey Shchelkov:  s.shchelkov@epom.com linkedin.com/in/shchelkov https://epom.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q