The Programmatic Digest

Dive into the fascinating world of programmatic advertising! Discover the roles of DSPs, SSPs, and ad servers as they work behind the scenes. Unpack the complexities of cookie mapping versus ID bridging and their importance in tracking user behavior. Learn about audience targeting challenges and how brands optimize their outreach. Innovations like Trade Desk's OpenPath are explored, shedding light on improving ad purchasing in a fragmented landscape. Perfect for anyone wanting to decode the intricate reklam ecosystem!

Explore the world of programmatic curation and Supply Path Optimization (SPO) while discovering the value of private deals. Learn how curated packages are changing transparency and audience reach in advertising. Unpack the importance of strategic decision-making and the rise of boutique agencies attracting major brands. Gain insights on cultivating supply partner relationships and optimizing buyer strategies for growth.

......Adalytic's report..... The revelations from Adalytics' March report  are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization.  To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/  https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/  https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/  https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (00:02) - Understanding Forbes' MFA Practices (11:17) - Implications of MFA in Ad Tech (19:08) - Trust and Verify in Advertising Strategy (31:32) - Cut the Fluff, Show Results (36:48) - Strategic Partnership for Efficient Decision Making   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz    Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad.  ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/ Conoce más sobre Helene Parker: https://www.heleneparker.com/ Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/  

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines. So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes!  To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/  https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/  https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/  https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (00:03 - 00:28) Arbitrage vs. Advertising (04:08 - 05:41) Understanding MFA Websites and KPIs (06:53 - 08:51) High Ad Density and MFA Sites (11:32 - 13:10) Website Analysis and Verification Tools (19:08 - 21:02) Inefficiencies in Digital Advertising Industry (21:09 - 24:44) Ad Placement on MFA Websites (25:53 - 28:36) Maximizing Efficiency With AI Tools (36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT  (44:33 - 45:01) Chrome Extensions for Industry Knowledge   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz     Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches.    To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (00:18 - 00:48) Agency World Dos and Don'ts  (06:18 - 07:01) Agency Challenges and Solutions  (10:11 - 11:50) Optimizing Agency Platform Efficiency   (14:29 - 15:33) Streamlining Data Automation for Efficiency   (18:23 - 19:18) Flexible Trial Periods for Growing Companies  (29:02 - 30:04) Barriers to in-House Hiring and Training    (33:47 - 35:33) Humanizing Sales Relationships  (39:33 - 40:37) Honesty and Transparency in Sales   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz     Meet Our Guest: Sergey Shchelkov:  s.shchelkov@epom.com linkedin.com/in/shchelkov https://epom.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain. Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak. To get the training roadmap mentioned and the deck, request it here: https://www.heleneparker.com/programmatictrainingsample/   Access the YouTube here: https://youtube.com/live/-agrIW_J5zE    This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives.    What To Expect:  - Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own)  - How to continue learning from me (free and paid training opportunities)    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 06:44 - 07:56 Programmatic Trading Presentation 11:30 - 12:32 Defining Terms for Industry Confusion 27:11 - 29:57 Transparency in Audience Network and Programmatic 39:53 - 40:30 Understanding Supply Path Optimization  50:09 - 51:55 Digital Marketing Analysis and Decision-Making  56:55 - 58:48 Email Newsletter Audience Engagement Optimization  01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics 01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration  Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Honourable mentions:    https://www.linkedin.com/in/alimanning/ https://www.chalice.ai/   https://www.linkedin.com/in/krzysztof-f-02987891/ https://adalytics.io/research   https://www.linkedin.com/in/christopherfkane/ https://jouncemedia.com/   https://www.linkedin.com/in/kerelcooper/ https://www.groupblack.co/    https://www.linkedin.com/in/devon-christopher-johnson-73730447/ https://www.linkedin.com/company/bomesi/   https://www.linkedin.com/in/lashawndagoffin/ https://colossusmediassp.com/   https://www.linkedin.com/in/justinvbarton/ https://www.blackenterprise.com/   https://blavitymedia.com/   https://www.shemedia.com/partner-network   https://www.linkedin.com/in/robertabeeler/  https://beeler.tech/ Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape.  We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success.  Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics.    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️)  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:10 - Jobs in Adtech  00:00:24 - International Collaboration in Programmatic Advertising 00:07:41 - Discussion on Cookie Deprecation 00:10:33 - First-Party Cookies and Advertising Strategy Importance 00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels) 00:16:46 - Importance of Transparency in Marketing 00:25:11 - Expressing Gratitude and Farewell Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Manal Saho https://www.linkedin.com/in/manal-saho-aab848142/   https://preciso.net Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences. We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising.    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️)  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:10 - Jobs in Adtech  00:06:11 - Navigating the Changing Tech Industry  00:18:11 - Direct Versus Programmatic  00:25:29 - Gaming's Impact and Engagement Expands 00:28:35 - Protecting Brand Integrity in Gaming  00:35:00 - Learning and Growth in Leadership    Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Jayson Dubin Jayson Dubin | LinkedIn  http://www.playwire.com Playwire (@playwireofficial) • Instagram photos and videos   Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q      

¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/ Conoce más sobre Helene Parker: https://www.heleneparker.com/ Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/