The Programmatic Digest 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso's global sales team. We uncover Preciso's budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape.
We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success.
Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics.
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Timestamp:
00:00:10 - Jobs in Adtech
00:00:24 - International Collaboration in Programmatic Advertising
00:07:41 - Discussion on Cookie Deprecation
00:10:33 - First-Party Cookies and Advertising Strategy Importance
00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels)
00:16:46 - Importance of Transparency in Marketing
00:25:11 - Expressing Gratitude and Farewell
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Learn Programmatic
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
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