The Programmatic Digest

151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1

Jul 9, 2024
Dive into the fascinating world of programmatic advertising! Discover the roles of DSPs, SSPs, and ad servers as they work behind the scenes. Unpack the complexities of cookie mapping versus ID bridging and their importance in tracking user behavior. Learn about audience targeting challenges and how brands optimize their outreach. Innovations like Trade Desk's OpenPath are explored, shedding light on improving ad purchasing in a fragmented landscape. Perfect for anyone wanting to decode the intricate reklam ecosystem!
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1
Intro
00:00 • 18min
2
Navigating the Programmatic Advertising Landscape
18:09 • 12min
3
Navigating Audience Targeting in Programmatic Advertising
30:18 • 11min