The Programmatic Digest

150. WTF is Programmatic Curation And Why Is It Important

Jul 2, 2024

Explore the world of programmatic curation and Supply Path Optimization (SPO) while discovering the value of private deals. Learn how curated packages are changing transparency and audience reach in advertising. Unpack the importance of strategic decision-making and the rise of boutique agencies attracting major brands. Gain insights on cultivating supply partner relationships and optimizing buyer strategies for growth.

34:34

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Quick takeaways

Programmatic curation enhances transparency and audience reach in advertising.

Boutique agencies offer specialized services attracting major brands in the programmatic landscape.

Deep dives

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Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV

Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world.

Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships.

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Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

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Timestamp:

(03:21) - Programmatic Curation for Digital Advertising

(08:32 - Understanding Curated Deals in Ad Tech

(13:49) - Importance of Creative Supply Management

(22:13) - Supply Path Optimization Strategies for Growth

(26:43) - Optimizing Site and Supply Performance

Training Roadmap Sample Request:

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Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

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