The Programmatic Digest 146. A Buyer's Introduction to Supply Path Optimization
Here's a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain. Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak.
To get the training roadmap mentioned and the deck, request it here: https://www.heleneparker.com/programmatictrainingsample/
Access the YouTube here:
https://youtube.com/live/-agrIW_J5zE
This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives.
What To Expect:
- Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own)
- How to continue learning from me (free and paid training opportunities)
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
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Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
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Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
06:44 - 07:56 Programmatic Trading Presentation
11:30 - 12:32 Defining Terms for Industry Confusion
27:11 - 29:57 Transparency in Audience Network and Programmatic
39:53 - 40:30 Understanding Supply Path Optimization
50:09 - 51:55 Digital Marketing Analysis and Decision-Making
56:55 - 58:48 Email Newsletter Audience Engagement Optimization
01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics
01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Honourable mentions:
https://www.linkedin.com/in/alimanning/
https://www.chalice.ai/
https://www.linkedin.com/in/krzysztof-f-02987891/
https://adalytics.io/research
https://www.linkedin.com/in/christopherfkane/
https://jouncemedia.com/
https://www.linkedin.com/in/kerelcooper/
https://www.groupblack.co/
https://www.linkedin.com/in/devon-christopher-johnson-73730447/
https://www.linkedin.com/company/bomesi/
https://www.linkedin.com/in/lashawndagoffin/
https://colossusmediassp.com/
https://www.linkedin.com/in/justinvbarton/
https://www.blackenterprise.com/
https://blavitymedia.com/
https://www.shemedia.com/partner-network
https://www.linkedin.com/in/robertabeeler/
https://beeler.tech/
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Learn Programmatic
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
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Also take a moment to check out: How To Optimise Data Segment:
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