Shiv Gupta

Shiv Gupta, CEO and co-founder of U of Digital, shares insights on the seismic shift AI brings to adtech. He discusses how sales and marketing are merging in today's landscape, emphasizing the need for consultative selling and industry expertise. Gupta also reveals the importance of modern sales enablement—the critical blend of sales abilities, product knowledge, and industry understanding. Plus, hear about the surprising concept of 'jeans parties' from Gen X lore! It's an enlightening conversation on navigating the evolving world of advertising.

Join industry heavyweights Tony Marlow, CMO of LG Ads, Scott Ensign, Chief Strategy Officer at Butler Till, and Shiv Gupta, Founder of U Of Digital, as they dissect The Trade Desk's upcoming Ventura OS. They explore how Ventura could revolutionize CTV advertising by solving conflicts of interest, enhancing user experience, and creating stronger partnerships. The discussion also highlights challenges in interoperability, the impact on monetization strategies, and the transformative role of AI in content discoverability. Dive into the chaos of the CTV landscape and the exciting future ahead!

Shiv Gupta, digital marketing expert, joins the show to discuss significant developments in audience fragmentation, streaming, and the latest CTV/OTT updates. They address questions from the community and share valuable insights. Topics include privacy concerns in CTV/OTT advertising, training programs for future marketers, and the fragmentation of CTV compared to third-party cookies.