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128. Latest CTV/OTT Update with Shiv Gupta

The Programmatic Digest

CHAPTER

Privacy Concerns in CTV/OTT Advertising

This chapter explores the privacy concerns related to CTV/OTT advertising and questions whether consumers are aware of the data being collected from their television. It highlights the lack of awareness and consent regarding the capturing of viewers' data and discusses the role of consent in protecting people's privacy.

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