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Car Dealership Guy Podcast
#104 Dealer Tech Expert: How car buying is evolving, #1 killer of car deals, Future of dealership tech stacks, Secret playbook to getting a dealership's attention | Chase Abbott, VP Sales at Cox Automotive
Jul 25, 2024
Chase Abbott, VP Sales at Cox Automotive with deep expertise in dealership technology, discusses the evolving landscape of car buying and dealer dynamics. He reveals the number one killer of car deals and shares insights on how integrated technologies face cybersecurity challenges. The conversation also highlights the importance of APIs for seamless operations and the role of data in enhancing customer experience. Additionally, he provides a secret playbook for gaining dealership attention and how to navigate the complexities of the auto sales landscape.
39:12
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Quick takeaways
- The automotive industry's trust gap is impacting customer relationships, with a crucial need for streamlined data processes to enhance loyalty.
- Dealerships face a strategic decision between integrated software solutions and boutique approaches, affecting operational efficiency and cybersecurity.
Deep dives
Customer Experience and Trust Gap
A significant issue in the automotive industry is the trust gap between customers and dealers, with a startling 92% of customers being required to re-enter their information in store. This lack of streamlined experience can lead to frustration and a diminished customer relationship, highlighting the need for improving interaction processes. Addressing this issue could enhance customer trust and loyalty, making it vital for dealerships to reassess how they handle customer data and interactions. Emphasizing a more integrated digital experience can ultimately contribute to increasing sales and improving overall service quality.
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Listen to the best highlights from the podcasts you love and dive into the full episode