Chase Abbott

Chase Abbott, VP Sales at Cox Automotive with deep expertise in dealership technology, discusses the evolving landscape of car buying and dealer dynamics. He reveals the number one killer of car deals and shares insights on how integrated technologies face cybersecurity challenges. The conversation also highlights the importance of APIs for seamless operations and the role of data in enhancing customer experience. Additionally, he provides a secret playbook for gaining dealership attention and how to navigate the complexities of the auto sales landscape.