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Howard's Humble Brooklyn Childhood
- Howard Schultz grew up in a two-bedroom Brooklyn housing project with a strong sense of community.
- He learned early to get along with diverse people sharing space and resources closely.
Howard Discovers Starbucks Passion
- Howard Schultz discovered Starbucks in Seattle on a business trip and was deeply inspired by their coffee culture.
- He repeatedly persuaded the founders for a year to hire him, seeing great potential in the business.
Milan Inspiration Transforms Starbucks
- On a trip to Milan, Howard saw coffee bars as vibrant community spaces, not just places to buy coffee.
- This inspired him to transform Starbucks from a bean seller to a coffee bar serving brewed coffee.