How I Built This with Guy Raz

Live Episode! Starbucks: Howard Schultz

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Sep 28, 2017
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ANECDOTE

Howard's Humble Brooklyn Childhood

  • Howard Schultz grew up in a two-bedroom Brooklyn housing project with a strong sense of community.
  • He learned early to get along with diverse people sharing space and resources closely.
ANECDOTE

Howard Discovers Starbucks Passion

  • Howard Schultz discovered Starbucks in Seattle on a business trip and was deeply inspired by their coffee culture.
  • He repeatedly persuaded the founders for a year to hire him, seeing great potential in the business.
ANECDOTE

Milan Inspiration Transforms Starbucks

  • On a trip to Milan, Howard saw coffee bars as vibrant community spaces, not just places to buy coffee.
  • This inspired him to transform Starbucks from a bean seller to a coffee bar serving brewed coffee.
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