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Live Episode! Starbucks: Howard Schultz
How I Built This with Guy Raz
Starbuck's No Smoking Policy Will Not Work in Japan
No one at starbaks had any international i no. When we opened in tokio and japan for the first time, nothing happened there. What's so crazy to me is that none of these huge players and coffee, like nessley or, you know, the other companies, got into that game. Why didn't they see that opportunity? I think the large companies just never believed that you could build a national company in brand around selling coffee in the cupi just they were naive, maybe arrogant, and they gave us a lot of runaway uga.
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