Former Starbucks CEO Howard Schultz joins the podcast to share the journey of Starbucks from a small Seattle roaster to a global giant with 40,000 locations. Topics include overcoming challenges, expanding internationally, unique branding strategies, employee benefits, and maintaining authenticity amidst growth.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Howard Schultz, a transformative leader and the driving force behind Starbucks' rise as a coffee giant, shares his inspiring story. He recounts his challenging childhood in Brooklyn and how it shaped his vision for a supportive community space at Starbucks. The discussion highlights innovative initiatives like health insurance for part-time workers and tuition reimbursement for employees. Schultz also addresses the company's struggles and controversies, emphasizing the balance between profitability and social responsibility in modern business.

During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it. A few years later, he bought the six-store chain for almost 4 million dollars, and began to transform it into a ubiquitous landmark, a "third place" between home and work. Today Starbucks is the third largest restaurant chain in the world, serving about 100 million people a week. Recorded live in Seattle. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Howard Schultz, el controvertido fundador que no es fundador de Starbucks, comparte su travesía desde una pequeña tienda en Seattle hasta la creación de un imperio global del café. Habla sobre los desafíos de la rápida expansión y las críticas a la explotación laboral. También reflexiona sobre la importancia de mantener la conexión emocional con los clientes y regresar a los valores originales de la marca para enfrentar los nuevos retos. Además, se discuten los errores estratégicos que casi llevaron a la compañía al colapso.