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Quick takeaways
- Creativity and innovation in company values can drive both social impact and business success.
- Investing in employee happiness, such as providing health insurance and involving parents, can contribute to business growth and retention in the Chinese market.
Deep dives
Groupon's Success with Digital Red Pockets in China
Groupon expanded into China and partnered with WeChat to launch a Digital Red Pockets campaign, offering extra money in virtual envelopes. The campaign quickly crashed WeChat's online platform, but once it was up and running, it became hugely successful and continues as an annual event during the lunar celebration.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode