Masters of Scale How to do good and do good business, w/Starbucks' Howard Schultz
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Oct 18, 2022 
Howard Schultz, former CEO and chairman of Starbucks, is renowned for revolutionizing coffee culture and prioritizing employee welfare. In this engaging discussion, he shares insights on blending social impact with business growth, emphasizing the necessity of integrating societal contributions into company values. Schultz highlights Starbucks' innovative employee benefits, like tuition assistance, and underscores the significance of fostering connections between employees and customers to enhance brand loyalty. He also addresses how businesses can combat loneliness in today's society.
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Childhood Inspiration
- Howard Schultz's father, a WWII veteran, was injured on the job and lost his livelihood due to a lack of worker protections.
- This experience shaped Schultz's commitment to building a company that values its employees.
Balancing Profit and Conscience
- Balance profit with conscience by creatively integrating social impact into your business model.
- Don't view profit and social good as separate entities, but as interconnected elements.
Turning Constraints into Advantages
- Turn constraints into advantages, like Howard Schultz did with Starbucks' limited marketing budget.
- Invest in your team to create a strong brand experience that resonates with customers.