How to do good and do good business, w/Starbucks' Howard Schultz
Masters of Scale
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Connecting Employee and Customer Experiences
This chapter delves into the crucial relationship between employee and customer experiences within a business, advocating for an integrated approach in decision-making. Through personal anecdotes and a focus on ethical considerations, the speaker reveals how nurturing employees as partners can enhance brand loyalty and community building. Additionally, the narrative showcases the journey of a coffee roasting company and the impactful sourcing of Nilotica shea butter, illustrating how social good and business success can coexist.
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