Oprah's Super Soul
Super Soul Special: Howard Schultz: Pouring Your Heart into Your Business
Feb 5, 2025
Howard Schultz, the former CEO of Starbucks, shares his inspiring journey from the Brooklyn housing projects to a global business leader. He discusses the importance of fostering a positive work environment and the core values that make Starbucks a community-focused brand. Schultz reflects on the role of fear as a motivator and the necessity of returning to a company's soul amidst expansion. He emphasizes authentic leadership, personal connection, and the power of service, making a compelling case for businesses to prioritize purpose over profits.
34:37
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Quick takeaways
- Howard Schultz emphasizes that building a business centered on human values and employee welfare is essential for sustainable success.
- Schultz discusses the importance of creating community-oriented spaces to foster connection, making Starbucks a 'third place' for customers.
Deep dives
The Power of Purpose and Values in Business
Creating a business that stands for more than just profit is crucial for enduring success. Howard Schultz reflects on his upbringing in a struggling family, which drove him to build a company that respects and empowers its employees. Starbucks became the first U.S. company to provide comprehensive health insurance and ownership opportunities to part-time workers, showcasing a commitment to employee welfare. This focus on purpose and core values has been foundational to Starbucks' rise and transformation into a beloved institution.
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