The Power of Purpose and Values in Business

Creating a business that stands for more than just profit is crucial for enduring success. Howard Schultz reflects on his upbringing in a struggling family, which drove him to build a company that respects and empowers its employees. Starbucks became the first U.S. company to provide comprehensive health insurance and ownership opportunities to part-time workers, showcasing a commitment to employee welfare. This focus on purpose and core values has been foundational to Starbucks' rise and transformation into a beloved institution.