Oprah's Super Soul

Super Soul Special: Howard Schultz: Pouring Your Heart into Your Business

12 snips
Feb 5, 2025
Howard Schultz, the former CEO of Starbucks, shares his inspiring journey from the Brooklyn housing projects to a global business leader. He discusses the importance of fostering a positive work environment and the core values that make Starbucks a community-focused brand. Schultz reflects on the role of fear as a motivator and the necessity of returning to a company's soul amidst expansion. He emphasizes authentic leadership, personal connection, and the power of service, making a compelling case for businesses to prioritize purpose over profits.
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ANECDOTE

Howard Schultz's Father

  • Howard Schultz's father worked blue-collar jobs and never earned much.
  • After an injury at work, he was fired due to a lack of worker's compensation and health insurance.
INSIGHT

Building a Different Kind of Company

  • Schultz aimed to build a company that valued its employees, unlike his father's experience.
  • Starbucks was the first company to offer comprehensive health insurance and stock options to part-time employees.
ANECDOTE

Joining Starbucks

  • Schultz noticed a small Seattle shop, Starbucks, ordering many European drip coffee makers.
  • Intrigued, he visited, was captivated by the atmosphere, and joined as marketing director.
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