Onward: How Starbucks Fought for Its Life without Losing Its Soul

In this book, Howard Schultz recounts his return as CEO of Starbucks in 2008 and the subsequent efforts to restore the company's financial health and core values.

The narrative covers the challenges faced during the Great Recession, including the closure of over 600 stores and the layoff of thousands of employees.

Schultz shares his leadership philosophy, emphasizing the importance of staying true to the company's values while making necessary changes to ensure sustainability and profitability.

The book provides insights into Schultz's decision-making process, the company's transformation agenda, and the measures taken to reignite the emotional connection with customers and employees.