Howard Schultz, the former CEO of Starbucks, grapples with the rapid decline in sales and intense competition from Dunkin' Donuts. He reveals the emotional toll of his leadership during a corporate crisis, discussing radical measures like store closures for employee retraining. As Dunkin' capitalizes on Starbucks' missteps, a nationwide taste test reveals surprising preferences that shift the coffee landscape. Schultz emphasizes the need for a return to core values and improved customer satisfaction to navigate through these turbulent times.