Business Wars cover image

Business Wars

Starbucks vs Dunkin - Trouble is Brewing | 4

Mar 11, 2020
Howard Schultz, the former CEO of Starbucks, grapples with the rapid decline in sales and intense competition from Dunkin' Donuts. He reveals the emotional toll of his leadership during a corporate crisis, discussing radical measures like store closures for employee retraining. As Dunkin' capitalizes on Starbucks' missteps, a nationwide taste test reveals surprising preferences that shift the coffee landscape. Schultz emphasizes the need for a return to core values and improved customer satisfaction to navigate through these turbulent times.
24:00

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