Business Wars

Starbucks vs Dunkin - The Cold Rush | 6

Mar 18, 2020
Dunkin' has pivoted from donuts to coffee, targeting health-conscious consumers amidst fierce competition. Starbucks faces backlash over a racial incident, prompting policy changes and awareness training. Both brands are locked in a heated battle for breakfast dominance, adapting to evolving tastes for premium options. The rivalry intensifies as they strategize around climate threats and market dynamics, all while trying to command their futures in a rapidly changing world.
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ANECDOTE

Dunkin' Drops Donuts

  • In 2017, Dunkin' Donuts rebranded to just Dunkin', focusing on coffee.
  • This sparked outrage from loyal customers who questioned the change.
INSIGHT

Donut Decline

  • Donut sales declined steadily, and health-conscious trends emerged.
  • Dunkin' CEO Nigel Travis decided to pivot, anticipating a backlash.
INSIGHT

On-the-Go Coffee

  • Dunkin' aimed to be the premier on-the-go brand, improving coffee and expanding beverage options.
  • They positioned themselves as a real alternative to Starbucks, not just a cheaper option.
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