Starbucks vs Dunkin - The Cold Rush | 6
Business Wars
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Starbucks Under Fire: A Racial Controversy and Dunkin's Strategic Shift
This chapter explores the backlash faced by Starbucks following a racial discrimination incident that ignited public outrage and boycotts. It highlights the company's responsive measures, including policy changes and racial bias training, while Dunkin' seizes the opportunity to market itself as a more politically neutral alternative.
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