Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
Creative Communications in the B2B Sector
02:16 • 2min
MESC's Creative Commitment to B2B Marketing
03:57 • 3min
The Third Execution in a Three-Year Programme of Using Creativity
07:15 • 3min
Using Creativity to Move the Needle Over Years
10:41 • 2min
Creative and Effective in a Different Sector
12:59 • 2min
Using the Logos of Other Brands in a Creative Campaign
14:30 • 2min
Creative Awards - It's Got That Feel to It
16:28 • 2min
The Pepsi Burger Ads - A Very Unusual Advertising Campaign
18:17 • 3min
Getting the Long Term Benefits Out of Creative Brand Building
20:50 • 3min
COVID Summer 2020 - The World Wants to Travel Again
23:43 • 2min
German Bahn's Pandemic Campaign
25:36 • 2min
The Combination of Creativity and Performance Advertising
27:20 • 3min
The Walk Awards for Effectiveness Are Now Open for Entries
30:07 • 2min