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Impactful creativity across sectors

The WARC Podcast

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German Bahn's Pandemic Campaign

Deutsche Bahn worked with Ogilvy on this campaign. It is again part of a sequence of campaigns that goes back to 2018. There was a specific post-pandemic context to this particular execution, wasn't there? So tell us a little bit about that. The idea of the campaign was encouraging people to find destinations at home.

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