Creative Awards - It's Got That Feel to It

This campaign has won awards for both, both creativity and effectiveness. And we tend to find that that's quite a rare feat, yes? Yeah, definitely. We've got research from our rankings work that actually shows that it's the minority of campaigns that win both creative and effectiveness awards. So yeah, it won. It had a 1.1 point share swing from from Coke on the previous year, and it's a $29 billion category. A 1.1 swing there is quite significant.