Impactful creativity across sectors
The WARC Podcast
00:00
The Combination of Creativity and Performance Advertising
Ogilvy and Mather worked with Google to create the campaign. The project was a collaboration between Ogilvy and their partners, including social media companies such as Facebook or Instagram. They also used data from those sites to target specific messages at different levels of detail for each destination. Ogilvy: "The magic happens when you add creativity to it"
Transcript
Play full episode
