Impactful creativity across sectors
The WARC Podcast
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Using the Logos of Other Brands in a Creative Campaign
Pepsi's new campaign features origami, characters and the logos of other brands. There is a message around don't worry if Pepsi isn't actually available in the restaurant you're going into. In some ways this feels like really sort of interesting challenge a brand territory. And so it's both clever and risky to put Pepsi out the centre of that.
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