NN/G UX Podcast

51. The Future of Service Design in the Age of AI (featuring Erika Flowers, author of Practical Service Blueprinting)

73 snips
Jun 20, 2025
Erika Flowers, a service design thought-leader and author of Practical Service Blueprinting, shares her journey from web development to designing for NASA. She discusses how AI is reshaping service design, emphasizing the need for human-centered skills like facilitation and storytelling. Erika highlights the complexities of working in high-stakes environments and the importance of collaboration. She also explores how service blueprints can navigate AI-driven interactions, advocating for more intuitive design that promotes social equity and meaningful connections.
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ANECDOTE

Erika's Discovery of Service Blueprinting

  • Erika Flowers discovered service blueprinting at an Adaptive Path workshop in 2013 and was instantly hooked.
  • She then joined Intuit as their first principal service designer, focusing on customer support beyond just digital touchpoints.
INSIGHT

Design Beyond Software at NASA

  • At NASA, Erika's design role focused on connecting teams and breaking down silos rather than software design.
  • She facilitated complex orchestration of human experiences and internal organizational relationships.
INSIGHT

Design Shifting to Human Orchestration

  • AI is transforming design by automating tasks like coding and layout, pushing designers towards orchestrating human interactions.
  • Designers must focus more on connecting people, storytelling, and facilitating complex decision-making in organizations.
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