
NN/G UX Podcast 51. The Future of Service Design in the Age of AI (featuring Erika Flowers, author of Practical Service Blueprinting)
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Jun 20, 2025 Erika Flowers, a service design thought-leader and author of Practical Service Blueprinting, shares her journey from web development to designing for NASA. She discusses how AI is reshaping service design, emphasizing the need for human-centered skills like facilitation and storytelling. Erika highlights the complexities of working in high-stakes environments and the importance of collaboration. She also explores how service blueprints can navigate AI-driven interactions, advocating for more intuitive design that promotes social equity and meaningful connections.
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Erika's Discovery of Service Blueprinting
- Erika Flowers discovered service blueprinting at an Adaptive Path workshop in 2013 and was instantly hooked.
- She then joined Intuit as their first principal service designer, focusing on customer support beyond just digital touchpoints.
Design Beyond Software at NASA
- At NASA, Erika's design role focused on connecting teams and breaking down silos rather than software design.
- She facilitated complex orchestration of human experiences and internal organizational relationships.
Design Shifting to Human Orchestration
- AI is transforming design by automating tasks like coding and layout, pushing designers towards orchestrating human interactions.
- Designers must focus more on connecting people, storytelling, and facilitating complex decision-making in organizations.





