#20581

Mentioned in 2 episodes

The persona lifecycle

Book • 2006

Mentioned by

Mentioned in 2 episodes

Mentioned by

Erika Flowers

as the book that sparked her interest in user journeys and the human side of design.

51. The Future of Service Design in the Age of AI (featuring Erika Flowers, author of Practical Service Blueprinting)

Mentioned as a book co-authored by

Tamara Adlin

, the guest in this episode, and one of the most influential books ever written on the topic of personas.

Align Before Design: The Psychology of Strategic Alignment (with Tamara Adlin)

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